Top 5 Beauty Retail Apps on iOS in Nigeria - Q3 2023

In Q3 2023, the top beauty retail apps on the iOS platform in Nigeria exhibited varied performance trends. Data from Sensor Tower provides insights into their weekly downloads, revenue, and active user metrics.

Fragrances.com.ng saw fluctuating download numbers throughout the quarter. Downloads began at 15 in late June and peaked at 34 in the week of July 24. However, the app experienced a significant drop to just 2 downloads in the final week of September.

StyleKorean displayed a mixed trend in downloads. Starting with 4 downloads in late June, the app saw a notable increase to 31 in the week of August 7. The quarter ended with a moderate 10 downloads in the last week of September.

Nykaa – Makeup/Beauty Shopping had steady weekly active users, averaging around 190 throughout the quarter. Downloads showed some variability, with a peak of 23 in early September and a low of 3 in the final week.

Think Dirty – Shop Clean experienced a significant rise in downloads towards the end of Q3. Starting at 6 downloads in late June, the app's downloads surged to 38 in the week of September 11. Active users also increased, peaking at 86 in the final week.

Purplle - Beauty Shopping App had modest download numbers, peaking at 22 in early August. Active users saw a spike to 40 in the same period but dropped to zero by mid-September.

These insights from Sensor Tower highlight the dynamic nature of the beauty retail app market in Nigeria. For more detailed analysis and trends, visit Sensor Tower.